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New York City has a rich and storied history of entrepreneurship. Nowhere is this more apparent than in the NextGen Commerce (NGC) realm, where you’ll find the bulk of startups valued at over $100 million. From the successful media and advertising companies of the 1990s to the emergence of consumer commerce disruptors over the past decade, that culture of entrepreneurship has been passed down from generation to generation.

We illustrate that history here, with a comprehensive lineage of the entire NGC ecosystem in New York City. What you’ll see is the exponential growth of this community and the deep relationships that traverse it; over and over again, you’ll find employees of the city’s earliest startups applying the lessons they learned to their next ventures, and ultimately going on to found their own companies. It’s this spirit of relentless hustle and success breeding success that’s come to define NYC Tech, and today’s founders take great pride in being a part of this thriving ecosystem.

The historic $3 billion Jet.com acquisition of August 2016 — the largest NYC-based e-commerce acquisition to date — is a sign of what the future holds for this community. “We’re going to be seeing a lot more of these transformative deals that represent a new paradigm in how people shop and consume,” says Ben Sun of Primary Venture Partners. “NextGen Commerce is no longer a nice-to-have, but rather a necessary component of the new consumer economy. We see this happening more and more as retail and CPG giants scoop up NextGen Commerce startups that represent the changing face of the industry. NYC Tech is well-positioned to reap the benefits of this momentum.”

For the purposes of this family tree, we included only those companies founded by employees of earlier NGC startups. Like any tree, this is a living and breathing organism; please contact us with feedback.

 

PREVIOUS GENERATION

13

FreshDirect GEN 1

37

Lot18 GEN 2

2011 GEN 3

Founders:

Josh Stein ●

AdhereTech makes patented smart pill bottles to measure and improve medication adherence.

Total Equity Funding:

$2,350,000

www.adheretech.com

 
6

AOL

(Acquired by Verizon in 2015)

1985 GEN 1

Founders:

Steve Case ● Jim Kimsey ● Marc Seriff ●

NextGen Founders:

Rahul Gandhi ● Jason Goldberg ● Alexis Maybank ●

AOL is a global digital media and technology company with four focuses: video, mobile, ad technology and platforms, and open ecosystems.

Total Equity Funding:

$1,000,000,000

www.aol.com

NEXT GENERATION

6

Fab GEN 2

68

MakeSpace GEN 3

6

Pepo GEN 3

116

Gilt Groupe GEN 2

 

PREVIOUS GENERATION

22

Teachers Pay Teachers GEN 2

2010 GEN 2

Founders:

Alexis Tryon ● Scott Carleton ●

NextGen Founders:

Dan Teran ●

Artsicle operates an online art gallery that enables users to discover artwork by artists around the world.

Total Equity Funding:

$390,000

www.artsicle.com

NEXT GENERATION

22

Managed by Q GEN 3

 
32

Away

PREVIOUS GENERATION

32

Warby Parker GEN 2

2015 GEN 3

Founders:

Steph Korey ● Jen Rubio ●

Away is a D2C merchant that sells luggage and other travel materials.

Total Equity Funding:

$31,000,000

www.awaytravel.com

 
21

AYR

PREVIOUS GENERATION

21

Bonobos GEN 2

2014 GEN 3

Founders:

Maggie Winter ● Jac Cameron ● Max Bonbrest ●

AYR is an e-commerce-driven womenswear line headquartered in New York City.

Total Equity Funding:

$5,500,000

www.ayr.com

 

PREVIOUS GENERATION

16

Meetup GEN 1

2011 GEN 3

Founders:

Henrik Werdelin ● Matt Meeker ● Carly Strife ●

Bark & Co is dedicated to building products that foster the health and happiness of dogs.

Total Equity Funding:

Undisclosed

www.bark.co

 
5

Bashed

PREVIOUS GENERATION

115

Jetsetter GEN 2

2015 GEN 3

Founders:

Peyton Ladt Sterns ● Brandon Feldman ●

Bashed allows people to search and instantly book venues in NYC for private dining or group events.

Total Equity Funding:

Undisclosed

www.bashed.co

 

2010 GEN 2

Founders:

Daniella Yacobovsky ● Amy Jain ●

NextGen Founders:

Catherine Gaito Yukich ●

BaubleBar is a one-stop retailer for affordable, on-trend fashion jewelry.

Total Equity Funding:

$35,600,000

www.baublebar.com

NEXT GENERATION

93339

Tulip GEN 3

 
34

Behance

(Acquired by Adobe Systems in 2012)

2006 GEN 2

Founders:

Scott Belsky ● Matias Corea ●

NextGen Founders:

Michael Karnjanaprakorn ●

Behance is an online platform that enables creative professionals to showcase and discover creative work via online portfolios.

Total Equity Funding:

$6,500,000

www.behance.net

NEXT GENERATION

2434

Skillshare GEN 3

 

2008 GEN 2

Founders:

Jonathan Stein ● Eli Broverman ●

NextGen Founders:

Mary Biggins ● Andrew Weisgall ● Patrick Burns ● Adam Langsner ●

Betterment is a goal-based online investment company, delivering personalized financial advice paired with low fees and customer experience.

Total Equity Funding:

$275,000,000

www.betterment.com

NEXT GENERATION

28

Spruce Holdings GEN 3

92127

MealPal GEN 3

927

ClassPass GEN 3

 

2010 GEN 2

Founders:

Hayley Bay Barna ● Katia Beauchamp ●

NextGen Founders:

Nidhi Kapur ● Leah Tucker Ashley ● Jess Williams ●

Birchbox is a discovery commerce platform offering a personalized method for discovering, learning and shopping for high-end beauty products.

Total Equity Funding:

$86,900,000

www.birchbox.com

NEXT GENERATION

31

Color Me GEN 3

31

Maiden Home GEN 3

731

Communal Creative GEN 3

 
11

Blade

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

1130

GroupMe GEN 2

11

Splice GEN 3

2014 GEN 3

Founders:

Steve Martocci ● Rob Wiesenthal ●

Blade is the first digitally driven short distance aviation company.

Total Equity Funding:

$6,000,000

www.flyblade.com

 
8 24

Bloomerent

PREVIOUS GENERATION

24

Button GEN 3

8

SinglePlatform GEN 2

2014 GEN 3

Founders:

Danit Zamir ● Julia Capalino ●

A marketplace to find and work with top-rated florists and save money by sharing your centerpieces.

Total Equity Funding:

Undisclosed

www.bloomerent.com

 

PREVIOUS GENERATION

24

Venmo GEN 2

2013 GEN 3

Founders:

David Haber ● Peyton Sherwood ●

Bond Street is focused on transforming small business lending through technology, data and design.

Total Equity Funding:

$11,500,000

www.bondstreet.com

 
21

Bonobos

(Acquired by Walmart in 2017)

2007 GEN 2

Founders:

Brian Spaly ● Andy Dunn ●

NextGen Founders:

Ryan Urban ● Cole Sharp ● Maggie Winter ● Jac Cameron ● Dave Eisenberg ● Dustin Byrne ● Judy He ●

Bonobos is an e-commerce-driven clothing brand focused on delivering great fit and excellent customer service.

Total Equity Funding:

$127,650,000

www.bonobos.com

NEXT GENERATION

21

AYR GEN 3

119

Bounce Exchange GEN 2

21

Floored GEN 3

 

(Acquired by Pitney Bowes in 2015)

1999 GEN 1

Founders:

Yuval Tal ●

NextGen Founders:

Payal Kadakia ● Yuval Tal ●

Borderfree provides cross-border e-commerce solutions.

Total Equity Funding:

$16,400,000

www.borderfree.com

NEXT GENERATION

9

Payoneer GEN 2

927

ClassPass GEN 3

 

PREVIOUS GENERATION

21

Bonobos GEN 2

1

Zeel GEN 2

2010 GEN 2

Founders:

Ryan Urban ● Cole Sharp ● Andreas Spartalis ● Namik Abdulzade ●

Bounce Exchange enables clients to transform their web traffic by serving content tailored to different visitor segments.

Total Equity Funding:

$38,850,000

www.bouncex.com

 
45

Bowery

PREVIOUS GENERATION

45

CrowdTwist GEN 2

2015 GEN 3

Founders:

Irving Fain ● David Golden ● Brian Falther ●

Bowery uses high-tech approaches such as robotics, LED lightning and data analytics to grow leafy greens indoors

Total Equity Funding:

$27,500,000

www.boweryfarming.com

 

PREVIOUS GENERATION

18

MakerBot Industries GEN 2

18

Etsy GEN 1

2015 GEN 3

Founders:

Bre Pettis ●

Bre & Co. creates personalized watches, pens, jewery and ceramics.

Total Equity Funding:

Undisclosed

www.bre.co

 

2004 GEN 1

Founders:

Josh Abramson ● Ricky Van Veen ● Jake Lodwick ● Zach Klein ●

NextGen Founders:

Adam Schwartz ● Josh Abramson ●

BustedTees is an Internet retailer for funny t-shirts and novelty products, started by the team at CollegeHumor.com and Vimeo

Total Equity Funding:

Undisclosed

www.bustedtees.com

NEXT GENERATION

17

TeePublic GEN 3

 
24

Button

PREVIOUS GENERATION

24

Venmo GEN 2

2014 GEN 3

Founders:

Michael Jaconi ● Mike Dudas ● Chris Maddern ● Tanner Hackett ● Stephen Milbank ● Siddhartha Dabral ●

Button enables smart connections between apps that drive installs, increase engagement and facilitate mobile commerce.

Total Equity Funding:

$34,550,000

www.usebutton.com

 
7

Casper

PREVIOUS GENERATION

7

Thrillist Media Group GEN 1

2013 GEN 3

Founders:

Philip Krim ● Neil Parikh ● T. Luke Sherwin ● Gabriel Flateman ● Jeff Chapin ●

Casper is a sleep startup that sells mattresses, sheets and pillows directly to consumers.

Total Equity Funding:

$239,700,000

www.casper.com

2011 GEN 3

Founders:

Chantel Waterbury ●

NextGen Founders:

Shan-Lyn Ma ●

Chloe + Isabel is a social commerce jewelry company empowering and connecting women through their own social selling experience.

Total Equity Funding:

$32,450,000

www.chloeandisabel.com

NEXT GENERATION

1142

Zola GEN 3

 
9 27

ClassPass

PREVIOUS GENERATION

9

Borderfree GEN 1

27

Betterment GEN 2

2012 GEN 3

Founders:

Payal Kadakia ● Mary Biggins ● Sanjiv Sanghavi ●

NextGen Founders:

Sanjiv Sanghavi ● Mary Biggins ●

ClassPass is a membership program for fitness classes across multiple gyms and studios, making working out more accessible.

Total Equity Funding:

$154,000,000

www.classpass.com

NEXT GENERATION

93339

Tulip GEN 3

92127

MealPal GEN 3

 

(Acquired by Rakuten Fits.me in 2014)

PREVIOUS GENERATION

44

OnDeck GEN 2

2011 GEN 3

Founders:

David Whittemore ● Will Charczuk ● Vik Venkatraman ●

Clothes Horse provides a recommendation tool that enables online shoppers to discover clothes based on their body details and preferences.

Total Equity Funding:

Undisclosed

www.clotheshor.se

 

PREVIOUS GENERATION

31

Birchbox GEN 2

2014 GEN 3

Founders:

Leah Tucker Ashley ●

Color Me is a beauty device brand that offers products for better makeup application.

Total Equity Funding:

Undisclosed

www.colormebeauty.com

 
43

Common

PREVIOUS GENERATION

43

General Assembly GEN 3

2015 GEN 3

Founders:

Brad Hargreaves ●

Common’s co-living model offers a modern, urban lifestyle that values openness, collaboration and relationship building.

Total Equity Funding:

$38,350,000

www.hicommon.com

PREVIOUS GENERATION

31

Birchbox GEN 2

7

Thrillist Media Group GEN 1

2015 GEN 3

Founders:

Jess Williams ●

Communal Creative is a creative agency that offers brand strategy, visual identity, packaging design, web design and art direction.

Total Equity Funding:

Undisclosed

www.communalcreative.co

 

2009 GEN 2

Founders:

Michael Montero ● Irving Fain ● Josh Bowen ●

NextGen Founders:

Michael Montero ● Irving Fain ●

CrowdTwist is an industry-leading provider of comprehensive multichannel loyalty and analytics solutions.

Total Equity Funding:

$15,770,000

www.crowdtwist.com

NEXT GENERATION

45

Bowery GEN 3

45

Resy GEN 3

PREVIOUS GENERATION

115

Jetsetter GEN 2

2015 GEN 3

Founders:

Rachel Drori ●

Daily Harvest delivers “Superfoods. Super Fast.” to freezers across the US. Collections include smoothies, activated breakfast bowls, “nice cream” sundaes, and soups.

Total Equity Funding:

Undisclosed

www.daily-harvest.com

 
11 36 38

Dasher

(Acquired by ZX Ventures in 2015)

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

38

Foursquare GEN 2

36

HowAboutWe GEN 2

2013 GEN 3

Founders:

Jesse Boyes ● Dirk McCormick ● Andrew Lister ●

Dasher is building a next-generation messaging platform enabling delivery of rich, interactive, real-time data in 1:1 and group chats.

Total Equity Funding:

$2,090,000

www.dasher.im

PREVIOUS GENERATION

8

Seamless GEN 1

2011 GEN 3

Founders:

Andy Appelbaum ● Aaron Wallace ● Cliff Sirlin ●

Domino is an online platform that offers content, community, and products focused on home and lifestyle.

Total Equity Funding:

$6,600,000

www.domino.com

 

(Acquired by Google in 2008)

1995 GEN 1

Founders:

Kevin O’Connor ● Dwight Merriman ●

NextGen Founders:

Stu Libby ● Kevin Ryan ● Dwight Merriman ● David Rosenblatt ● Jonty Kelt ●

DoubleClick, a subsidiary of Google, develops and provides internet ad-serving services.

Total Equity Funding:

Undisclosed

www.doubleclick.com

NEXT GENERATION

116

Gilt Groupe GEN 2

11

Group Commerce GEN 2

11

Workframe GEN 3

411114

Zipdrug GEN 3

1142

Zola GEN 3

 

(Acquired by Giphy in 2017)

PREVIOUS GENERATION

12

Ladders GEN 1

2013 GEN 3

Founders:

Jake Levine ●

Electric Objects makes picture frame-like computers that can display high-resolution artwork from the internet.

Total Equity Funding:

$6,700,000

www.electricobjects.com

 
18

Etsy

(Went public in 2015)

2005 GEN 1

Founders:

Rob Kalin ● Jared Tarbell ● Chris Maguire ● Haim Schoppik ●

NextGen Founders:

Bre Pettis ●

Etsy is an e-commerce platform for buying and selling handmade and vintage items.

Total Equity Funding:

$97,260,000

www.etsy.com

NEXT GENERATION

18

MakerBot Industries GEN 2

18

Bre & Co. GEN 3

 

(Acquired by Ziff Davis in 2016)

2002 GEN 1

Founders:

Benjamin Wolin ● Michael Keriakos ●

NextGen Founders:

Bo Peabody ● Michael Keriakos ●

Everyday Health is a digital media company that owns websites and produces content related to health and wellness.

Total Equity Funding:

$92,730,000

www.corporate.everydayhealth.com

NEXT GENERATION

2

Renzell GEN 3

2

Surface Hotels GEN 3

 
6

Fab

(Acquired by PCH International in 2015)

PREVIOUS GENERATION

6

AOL GEN 1

2009 GEN 2

Founders:

Sunil Khedar ● Bradford Shellhammer ● Deepa Shah ● Nishith Shah ● Jason Goldberg ●

NextGen Founders:

Susan Ho ● Jason Goldberg ● Sunil Khedar ●

Fab is an online design store that enables artists and designers to trade their products.

Total Equity Funding:

$336,325,000

www.fab.com

NEXT GENERATION

6

Journy GEN 3

6

Pepo GEN 3

 
40

Fancy

2009 GEN 2

Founders:

Joseph Einhorn ●

NextGen Founders:

Michael Silverman ●

Fancy is an e-commerce site that allows users to engage in socially-oriented shopping through picture feeds and sharing

Total Equity Funding:

$124,400,000

www.fancy.com

NEXT GENERATION

40

Raden GEN 3

 
21

Floored

(Acquired by CBRE in 2017)

PREVIOUS GENERATION

21

Bonobos GEN 2

2012 GEN 3

Founders:

Dave Eisenberg ● Dustin Byrne ● Judy He ●

Floored develops software that turns 3D spatial data into clean interactive virtual worlds that can be explored through the web.

Total Equity Funding:

$6,360,000

www.floored.com

 
11

Flow

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

2015 GEN 3

Founders:

Michael Bryzek ● Rob Keve ●

Flow makes international e-commerce as simple as domestic.

Total Equity Funding:

$18,500,000

www.flow.io

 

2009 GEN 2

Founders:

Dennis Crowley ● Naveen Selvadurai ●

NextGen Founders:

Andrew Lister ● Jeremy Le Van ● Pierre Valade ●

Foursquare uses location intelligence to build meaningful consumer experiences and inform business decisions.

Total Equity Funding:

$166,350,000

www.foursquare.com

NEXT GENERATION

113638

Dasher GEN 3

38

Sunrise GEN 3

 

1999 GEN 1

Founders:

Jason Ackerman ● David McInerney ● Joseph Fedele ●

NextGen Founders:

Lindsey Andrews ● Omar Rada ● Jerry Hu ● Josh Stein ●

FreshDirect delivers fresh food to residences and offices in New York, New Jersey, Connecticut, Pennsylvania and Delaware.

Total Equity Funding:

$280,000,000

www.freshdirect.com

NEXT GENERATION

11131539

Minibar Delivery GEN 3

13

Misen GEN 3

13

Meural GEN 3

13

AdhereTech GEN 3

 
11 30

Fundera

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

1130

GroupMe GEN 2

30

Tumblr GEN 2

2013 GEN 3

Founders:

Rohan Deshpande ● Jared Hecht ● Andres Moran ●

Fundera offers a simple and transparent marketplace that enables small businesses owners to receive competing offers from dozens of the country’s leading small business lenders.

Total Equity Funding:

$18,900,000

www.fundera.com

2011 GEN 3

Founders:

Jake Schwartz ● Adam Pritzker ● Brad Hargreaves ● Matthew Brimer ●

NextGen Founders:

Brad Hargreaves ●

General Assembly creates a global community of individuals empowered to pursue work they love, by offering full-time immersive programs.

Total Equity Funding:

$119,300,000

www.generalassemb.ly

NEXT GENERATION

43

Common GEN 3

 

(Acquired by Hudson’s Bay Company in 2016)

PREVIOUS GENERATION

11

DoubleClick GEN 1

6

AOL GEN 1

2007 GEN 2

Founders:

Kevin Ryan ● Dwight Merriman ● Alexandra Wilkis Wilson ● Alexis Maybank ● Michael Bryzek ●

NextGen Founders:

Steve Martocci ● Peter Manice ● Drew Patterson ● Michael Nutt ● Felix Lung ● Jesse Boyes ● Alexandra Wilkis Wilson ● Alexis Maybank ● Michael Bryzek ● Benny Wong ● Kevin Ryan ● Nobu Nakaguchi ● Jonathan Salama ● Áslaug Magnúsdóttir ● Kevin Ambrosini ● Nikki Lawrence ● Leah Park ● Florent Peyre ● Rohan Deshpande ● Lindsey Andrews ●

Gilt Groupe is an online shopping site that provides instant insider access to top designer labels.

Total Equity Funding:

$271,000,000

www.gilt.com

NEXT GENERATION

1130

GroupMe GEN 2

115

Jetsetter GEN 2

11

Movable Ink GEN 2

11

GLAMSQUAD GEN 3

11

Project September GEN 3

11

Flow GEN 3

11

Blade GEN 3

11

Timehop GEN 3

1142

Zola GEN 3

11

Transfix GEN 3

11

Moda Operandi GEN 2

11

OpenSky GEN 3

113638

Dasher GEN 3

11

Nomad Health GEN 3

11

Workframe GEN 3

1115

Gleem & Co GEN 3

11

Vaunte GEN 3

11

Placemeter GEN 3

1130

Fundera GEN 3

11

Splice GEN 3

11131539

Minibar Delivery GEN 3

 

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

2014 GEN 3

Founders:

Alexandra Wilkis Wilson ● David Goldweitz ● Victoria Eisner ● Jason Perri ●

GLAMSQUAD supplies your pro team for hair, makeup and nails – anytime, anywhere.

Total Equity Funding:

$24,000,000

www.glamsquad.com

 
11 15

Gleem & Co

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

15

Quidsi GEN 1

2014 GEN 3

Founders:

Nikki Lawrence ● Casey Sullivan ●

Gleem is an end-to-end marketplace for expert-appraised designer jewelry and watches.

Total Equity Funding:

Undisclosed

www.gleem.co

 

PREVIOUS GENERATION

8

Seamless GEN 1

8

SinglePlatform GEN 2

2015 GEN 3

Founders:

Wiley Cerilli ● Matt Doumar ●

Good Uncle gives people access to crave-worthy food no matter where they live.

Total Equity Funding:

$2,200,000

www.gooduncle.com

 

PREVIOUS GENERATION

3

Pronto GEN 1

2011 GEN 3

Founders:

Jonathan Marcus ● David Marcus ● Jack Zerby ●

Goodsie provides modern e-commerce software – including desktop, mobile and Facebook – for small and medium size retailers.

Total Equity Funding:

Undisclosed

www.goodsie.com

 
25

Grailed

PREVIOUS GENERATION

25

Perfect Third GEN 2

2013 GEN 3

Founders:

Arun Gupta ●

Grailed is a community marketplace for men’s clothing.

Total Equity Funding:

Undisclosed

www.grailed.com

 

(Acquired by Nimble Commerce in 2013)

PREVIOUS GENERATION

11

DoubleClick GEN 1

2010 GEN 2

Founders:

David Rosenblatt ● Jonty Kelt ●

Group Commerce is an enterprise-grade marketing platform providing end-to-end solutions for e-commerce merchants.

Total Equity Funding:

$39,000,000

www.groupcommerce.com

 
11 30

GroupMe

(Acquired by Skype in 2011)

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

30

Tumblr GEN 2

2010 GEN 2

Founders:

Jared Hecht ● Steve Martocci ●

NextGen Founders:

Steve Martocci ● Jared Hecht ●

GroupMe is a group mobile messaging service for finding, planning and purchasing group activities.

Total Equity Funding:

$11,450,000

www.groupme.com

NEXT GENERATION

11

Blade GEN 3

11

Splice GEN 3

1130

Fundera GEN 3

 
41

Handy

2012 GEN 3

Founders:

Oisin Hanrahan ● Umang Dua ● Weina Scott ● Ignacio Leonhardt ●

NextGen Founders:

Webster Ross ●

Handy, formerly Handybook, is an app through which users can book cleaners, plumbers, handymen and other household service providers.

Total Equity Funding:

$110,730,000

www.handy.com

NEXT GENERATION

411114

Zipdrug GEN 3

 

PREVIOUS GENERATION

32

Warby Parker GEN 2

2011 GEN 3

Founders:

Jeffrey Raider ● Andy Katz-Mayfield ●

NextGen Founders:

Benjamin Cogan ●

Harry’s is a shaving company that sells razors, German-engineered blades and shaving creams direct to consumers.

Total Equity Funding:

$287,100,000

www.harrys.com

NEXT GENERATION

32

Hubble Contacts GEN 3

 
12

HotJobs

(Acquired by Monster in 2010)

1996 GEN 1

Founders:

Richard Johnson ●

NextGen Founders:

Marc Cenedella ● Alexandre Douzet ● Solomon Liou ●

HotJobs is a job search and application portal. It was originally acquired by Yahoo! in January of 2002 for $436M, and the domain was purchased by Monster.com in 2010 for $225M.

Total Equity Funding:

Undisclosed

www.monster.com

NEXT GENERATION

12

Knozen GEN 3

12

Ladders GEN 1

912

KidPass GEN 3

1215398

Ollie GEN 3

 

(Acquired by IAC in 2014)

2009 GEN 2

Founders:

Aaron Schildkrout ● Brian Schechter ●

NextGen Founders:

Brian Schechter ● Andrew Lister ●

HowAboutWe is an online platform that recommends dating activities for individuals.

Total Equity Funding:

$22,300,000

www.howaboutwe.com

NEXT GENERATION

36

SelfMade GEN 3

113638

Dasher GEN 3

 

PREVIOUS GENERATION

35

Savored GEN 2

2015 GEN 3

Founders:

Ben McKean ● Gregory Struck ●

Hungryroot is a brand of fresh vegetable-based packaged foods sold online and at Whole Foods.

Total Equity Funding:

$13,400,000

www.hungryroot.com

PREVIOUS GENERATION

39

Rent the Runway GEN 2

2014 GEN 3

Founders:

Derek Guillemette ●

INTER-PRET is a modern men’s and women’s fashion line.

Total Equity Funding:

Undisclosed

www.inter-pret.us

 
15

Jet.com

(Acquired by Walmart in 2016)

PREVIOUS GENERATION

15

Quidsi GEN 1

2013 GEN 3

Founders:

Marc Lore ● Nate Faust ● Mike Hanrahan ●

Jet.com is a shopping site dedicated to saving consumers money and making shopping more transparent, efficient and fun.

Total Equity Funding:

$565,000,000

www.jet.com

 
11 5

Jetsetter

(Acquired by TripAdvisor in 2013)

PREVIOUS GENERATION

5

KAYAK GEN 1

116

Gilt Groupe GEN 2

2009 GEN 2

Founders:

Peter Manice ● Drew Patterson ●

NextGen Founders:

Colin Kroll ● Peyton Ladt Sterns ● Brandon Feldman ● Rachel Drori ●

Jetsetter is an online community of travelers providing users with insider access, knowledge and exclusive deals on vacations.

Total Equity Funding:

Undisclosed

www.jetsetter.com

NEXT GENERATION

5

Bashed GEN 3

5

Daily Harvest GEN 3

115

Vine GEN 3

 
6

Journy

PREVIOUS GENERATION

6

Fab GEN 2

6

Pepo GEN 3

37

Lot18 GEN 2

2014 GEN 3

Founders:

Susan Ho ● Leiti Hsu ●

Journy creates travel plans using recommendations from top chefs, sommeliers and local experts.

Total Equity Funding:

Undisclosed

www.gojourny.com

 
23

Jukely

PREVIOUS GENERATION

23

Kickstarter GEN 2

2012 GEN 3

Founders:

Andrew Cornett ● Bora Celik ●

Jukely is a membership platform that offers members unlimited concerts for $25/month.

Total Equity Funding:

$11,400,000

www.jukely.com

 
5

KAYAK

(Acquired by Priceline in 2012)

2004 GEN 1

Founders:

Steve Hafner ● Paul English ● Terrell Jones ●

NextGen Founders:

Drew Patterson ●

KAYAK is a travel search engine, indexing hundreds of global travel sites to help users find the right flight, hotel, rental car and more.

Total Equity Funding:

$229,000,000

www.kayak.com

NEXT GENERATION

115

Jetsetter GEN 2

 

2009 GEN 2

Founders:

Perry Chen ● Yancey Strickler ● Charles Adler ●

NextGen Founders:

Andrew Cornett ●

Kickstarter is a crowdfunding platform for creative projects such as movies, music, art, theater, games, comics, design, and photography.

Total Equity Funding:

$10,000,000

www.kickstarter.com

NEXT GENERATION

23

Jukely GEN 3

 
9 12

KidPass

PREVIOUS GENERATION

12

HotJobs GEN 1

10

Shazam GEN 1

2015 GEN 3

Founders:

Chhay Chhun ● Solomon Liou ● Aaron Kaufman ● Olivia Ballvé ●

KidPass is the new way for parents to discover and book amazing kids activities.

Total Equity Funding:

$6,300,000

www.kidpass.com

 
12

Knozen

PREVIOUS GENERATION

12

Ladders GEN 1

12

HotJobs GEN 1

2013 GEN 3

Founders:

Marc Cenedella ● Thibault Le Conte ●

Knozen is developing a personality API for the internet that aims to discover, explore and display the world’s personalities.

Total Equity Funding:

$2,250,000

www.knozen.com

 

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

11

DoubleClick GEN 1

11

Movable Ink GEN 2

20

Shutterstock GEN 2

2014 GEN 3

Founders:

Kevin Ryan ● Robert Moore ● Matthew Smith ● Andy Parsons ●

Workframe is the visual workflow tool for commercial design professionals to discover trends, collect inspiration, and share ideas.

Total Equity Funding:

$9,650,000

www.workframe.com

 
12

Ladders

PREVIOUS GENERATION

12

HotJobs GEN 1

2003 GEN 1

Founders:

Marc Cenedella ● Alexandre Douzet ●

NextGen Founders:

Alexandre Douzet ● Marc Cenedella ● Jake Levine ●

Ladders is a comprehensive career resource dedicated to helping professionals manage, market and move up in their careers.

Total Equity Funding:

$7,250,000

www.theladders.com

NEXT GENERATION

12

Knozen GEN 3

1215398

Ollie GEN 3

12

Electric Objects GEN 3

 
46

Letgo

PREVIOUS GENERATION

46

OLX GEN 2

2015 GEN 3

Founders:

Jordi Castello ● Alec Oxenford ● Enrique Linares ●

Letgo is a mobile marketplace that enables users to buy and sell locally.

Total Equity Funding:

$375,000,000

www.letgo.com

 

PREVIOUS GENERATION

26

PetFlow GEN 2

2014 GEN 3

Founders:

Alex Zhardanovsky ● Joe Speiser ●

LittleThings is a lifestyle site publishing inspiring, engaging, and meaningful content for women.

Total Equity Funding:

Undisclosed

www.littlethings.com

 
15 39

LOLA

PREVIOUS GENERATION

15

Quidsi GEN 1

39

Rent the Runway GEN 2

2014 GEN 3

Founders:

Jordana Kier ● Alexandra Friedman ●

LOLA is a subscription-based organic tampon company, selling direct to consumers.

Total Equity Funding:

$11,200,000

www.mylola.com/#!

 
37

Lot18

PREVIOUS GENERATION

37

Snooth Media GEN 1

2010 GEN 2

Founders:

Philip James ● Kevin Fortuna ●

NextGen Founders:

Philip James ● Erik Steigler ● Adam Gotterer ● Shaun Springer ● Josh Stein ● Harlan Milkove ● Elizabeth Brown ● Leiti Hsu ●

Lot18 is an online marketer and seller of wine and gourmet goods.

Total Equity Funding:

$44,500,000

www.lot18.com

NEXT GENERATION

37

Penrose Hill GEN 3

37

Shopalytic GEN 3

37

Twist Home GEN 3

13

AdhereTech GEN 3

2937

Menagerie GEN 3

37

Viyet GEN 3

6

Journy GEN 3

 

PREVIOUS GENERATION

35

Savored GEN 2

2015 GEN 3

Founders:

Andrew Wang ● HeeMin Kim ●

Lunchspread is a direct marketing tool that helps independent restaurants acquire new customers through targeted free samples to local offices.

Total Equity Funding:

Undisclosed

www.lunchspread.com

 

PREVIOUS GENERATION

31

Birchbox GEN 2

2015 GEN 3

Founders:

Nidhi Kapur ●

Maiden Home is a platform that helps consumers buy handcrafted, custom furniture at reduced prices and leadtimes.

Total Equity Funding:

Undisclosed

www.maidenhome.com

 

(Acquired by Stratasys in 2013)

PREVIOUS GENERATION

18

Etsy GEN 1

2009 GEN 2

Founders:

Bre Pettis ● Adam Mayer ● Zach “Hoeken” Smith ●

NextGen Founders:

Bre Pettis ●

MakerBot Industries creates open source 3D printers.

Total Equity Funding:

$10,000,000

www.makerbot.com

NEXT GENERATION

18

Bre & Co. GEN 3

 
6 8

MakeSpace

PREVIOUS GENERATION

6

AOL GEN 1

8

Seamless GEN 1

2013 GEN 3

Founders:

Sam Rosen ● Rahul Gandhi ● Adam LeVasseur ●

MakeSpace, a full-service storage company, provides storage bins, pickup and on-demand storage to replace traditional self storage.

Total Equity Funding:

$57,600,000

www.makespace.com

 

PREVIOUS GENERATION

22

Artsicle GEN 2

2013 GEN 3

Founders:

Saman Rahmanian ● Dan Teran ●

Managed by Q is a platform for office management that makes it easy to run a business. Services include cleaning, maintenance help, office supply stocking, and many others.

Total Equity Funding:

$72,430,000

www.managedbyq.com

 

(Acquired by Elizabeth Arden in 2015)

PREVIOUS GENERATION

15

Quidsi GEN 1

2012 GEN 3

Founders:

Katina Mountanos ● Elizabeth Whitman ●

Manicube is revolutionizing the personal care services industry by providing quick, affordable services to working professionals at their place of work

Total Equity Funding:

$5,000,000

www.manicube.com

 
15

Maple

(Acquired by Deliveroo in 2017)

PREVIOUS GENERATION

15

Quidsi GEN 1

2014 GEN 3

Founders:

Akshay Navle ● Caleb Merkl ●

Maple is a new food delivery concept that combines New York’s best chefs and culinary talent with high-quality ingredients and rotating daily menus, all delivered straight to your door with the tap of a button.

Total Equity Funding:

$29,000,000

www.maple.com

 
9 21 27

MealPal

PREVIOUS GENERATION

27

Betterment GEN 2

927

ClassPass GEN 3

21

Zocdoc GEN 2

2015 GEN 3

Founders:

Mary Biggins ● Katie Ghelli ●

MealPal is a subscription lunch and dinner service that lets members pay ahead of time for a set number of meals per month.

Total Equity Funding:

$35,000,000

www.mealpal.com

 
16

Meetup

2002 GEN 1

Founders:

Matt Meeker ● Peter Kamali ● Scott Heiferman ● Brendan McGovern ●

NextGen Founders:

Matt Meeker ●

Meetup brings people together in thousands of cities to do more of what they want to do in life.

Total Equity Funding:

$18,300,000

www.meetup.com

NEXT GENERATION

16

Bark & Co. GEN 3

 
29 37

Menagerie

PREVIOUS GENERATION

37

Lot18 GEN 2

29

SOLS GEN 3

37

Twist Home GEN 3

2015 GEN 3

Founders:

Harlan Milkove ● Tiffany Stone ●

Menagerie offers smart, effortless online wedding planning.

Total Equity Funding:

Undisclosed

www.menagerie.me

 
13

Meural

PREVIOUS GENERATION

13

FreshDirect GEN 1

2014 GEN 3

Founders:

Jerry Hu ● Vladimir Vukicevic ●

Meural builds modern digital art frames by best of art, technology and design.

Total Equity Funding:

$3,750,000

www.meural.com

 

(Acquired by Yahoo in 2013)

2010 GEN 2

Founders:

Nick Meyer ● Sanjay Kothari ● Vinay Pulim ●

NextGen Founders:

Nick Meyer ●

Milewise is a travel planning company that provides a search engine service for frequent travelers.

Total Equity Funding:

$2,460,000

www.secured.milewise.com

NEXT GENERATION

28

Sup GEN 3

 
11 13 15 39

Minibar Delivery

PREVIOUS GENERATION

13

FreshDirect GEN 1

15

Quidsi GEN 1

39

Rent the Runway GEN 2

116

Gilt Groupe GEN 2

2013 GEN 3

Founders:

Lindsey Andrews ● Lara Crystal ●

Minibar provides on-demand delivery of wine, spirits, beer and mixers.

Total Equity Funding:

$1,800,000

www.minibardelivery.com

 
13

Misen

PREVIOUS GENERATION

13

FreshDirect GEN 1

2015 GEN 3

Founders:

Omar Rada ● Josh Moses ●

Misen sells quality kitchen tools, starting with one thoughtfully designed knife, direct to consumers.

Total Equity Funding:

$1,100,000

www.misen.co

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

2010 GEN 2

Founders:

Aslaug Magnusdottir ● Lauren Santo Domingo ●

Moda Operandi is an online luxury fashion retailer that allows members to pre-order ready-to-wear accessories and jewelry.

Total Equity Funding:

$128,750,000

www.modaoperandi.com/catalog

PREVIOUS GENERATION

4

ScriptRelief GEN 3

2015 GEN 3

Founders:

Kimmy Scotti ●

MONTHLY GIFT. is a feminine care subscription service powered by technology.

Total Equity Funding:

Undisclosed

www.monthlygift.com

 

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

GEN 2

Founders:

Vivek Sharma ● Michael Nutt ●

NextGen Founders:

Matthew Smith ●

Movable Ink is a provider of agile email marketing technology.

Total Equity Funding:

$9,290,000

www.movableink.com

NEXT GENERATION

11

Workframe GEN 3

 

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

2015 GEN 3

Founders:

Kevin Ryan ● Alexander Nazem ● Alexander Pease ●

Nomad is the first full-service marketplace for healthcare jobs.

Total Equity Funding:

$4,000,000

www.nomadhealth.com

 
12 15 39 8

Ollie

PREVIOUS GENERATION

15

Primary GEN 3

8

SinglePlatform GEN 2

39

Rent the Runway GEN 2

12

Ladders GEN 1

12

HotJobs GEN 1

2016 GEN 3

Founders:

Alexandre Douzet ● Randy Jimenez ● Gabby Slome ●

Ollie is a D2C subscription service that delivers freshly made dog food from real, human-grade ingredients.

Total Equity Funding:

$4,400,000

www.myollie.com

 
46

OLX

(Acquired by Naspers in 2010)

2006 GEN 2

Founders:

Fabrice Grinda ● Jordi Castello ● Alec Oxenford ●

NextGen Founders:

Jordi Castello ● Alec Oxenford ●

OLX is an online classifieds platform that enables users to create ads and display them on social networks.

Total Equity Funding:

$28,500,000

www.olx.com

NEXT GENERATION

46

Letgo GEN 3

 
24

OMGPOP

(Acquired by Zynga in 2012)

2006 GEN 2

Founders:

Charles Forman ●

NextGen Founders:

Andrew Kortina ● Malcolm Ong ●

OMGPOP is a leading developer of social games for Facebook, iPhone and the open web.

Total Equity Funding:

$16,600,000

www.omgpop.com

NEXT GENERATION

2434

Skillshare GEN 3

24

Venmo GEN 2

 
44

OnDeck

(Went public in 2014)

2006 GEN 2

Founders:

Mitch Jacobs ●

NextGen Founders:

David Whittemore ●

OnDeck is a technology-enabled financial platform that provides loan financing to small- and medium-sized businesses.

Total Equity Funding:

$190,000,000

www.ondeck.com

NEXT GENERATION

44

Clothes Horse GEN 3

 
11

OpenSky

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

2009 GEN 3

Founders:

Kevin Ambrosini ● John Caplan ● Alan Blaustein ●

OpenSky is a social shopping marketplace that helps people discover, buy and share unique goods that match their individual taste.

Total Equity Funding:

$49,350,000

www.opensky.com

 

PREVIOUS GENERATION

9

Borderfree GEN 1

2005 GEN 2

Founders:

Yuval Tal ● Ben Yaniv Chechik ●

Payoneer empowers global commerce by connecting businesses, professionals, countries and currencies with its cross-border payment platform.

Total Equity Funding:

$270,000,000

www.payoneer.com

 

PREVIOUS GENERATION

3

Pronto GEN 1

2012 GEN 3

Founders:

Yony Feng ● Graham Stanton ● Tom Cortese ● John Foley ● Marion Berrian Roaman ●

Peloton offers cloud-based live streaming of instructional cycling exercise content on a multi-touch console equipped with social elements.

Total Equity Funding:

$444,400,000

www.pelotoncycle.com

 

PREVIOUS GENERATION

37

Shopalytic GEN 3

37

Snooth Media GEN 1

37

Lot18 GEN 2

2015 GEN 3

Founders:

Philip James ● Erik Steigler ●

Penrose Hill is a personalized wine club that offers improved value, selection and convenient delivery formats direct to consumers.

Total Equity Funding:

$4,000,000

www.penrosehill.com

 
6

Pepo

PREVIOUS GENERATION

6

AOL GEN 1

6

Fab GEN 2

2016 GEN 3

Founders:

Jason Goldberg ● Sunil Khedar ●

Pepo is a messaging platform that connects you with people who share your passions.

Total Equity Funding:

$2,350,000

www.pepo.com

2008 GEN 2

Founders:

Arun Gupta ● Greg Nemeth ●

NextGen Founders:

Arun Gupta ●

Perfect Third designed, manufactured, and sold WakeMate, a sleep accessory.

Total Equity Funding:

$1,000,000

www.wakemate.com

NEXT GENERATION

25

Grailed GEN 3

 
26

PetFlow

2010 GEN 2

Founders:

Alex Zhardanovsky ● Joe Speiser ●

NextGen Founders:

Alex Zhardanovsky ● Joe Speiser ●

PetFlow aims to make it easier for pet owners to get the highest quality foods around at great prices, delivered straight to their doorstep.

Total Equity Funding:

Undisclosed

www.petflow.com

NEXT GENERATION

26

LittleThings GEN 3

 

(Acquired by NETGEAR in 2016)

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

2012 GEN 3

Founders:

Florent Peyre ● Alexandre Winter ●

Placemeter is an urban intelligence platform. We quantify modern cities worldwide. The answers you need are all around you.

Total Equity Funding:

$9,443,000

www.placemeter.com

 

(Went public in 1999)

PREVIOUS GENERATION

4

Synapse Group GEN 1

1998 GEN 1

Founders:

Jay Walker ● Scott Case ●

Priceline is a travel-related deal search technology enabling travelers to find travel and lodging deals and discounts.

Total Equity Funding:

$77,336,990

www.priceline.com

 
15

Primary

PREVIOUS GENERATION

15

Quidsi GEN 1

2015 GEN 3

Founders:

Galyn Bernard ● Christina Carbonell ●

NextGen Founders:

Gabby Slome ●

An e-commerce site for basic kids’ clothing.

Total Equity Funding:

$8,000,000

www.primary.com

NEXT GENERATION

1215398

Ollie GEN 3

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

6

AOL GEN 1

11

Vaunte GEN 3

2016 GEN 3

Founders:

Alexis Maybank ● Leah Park ●

Follow your favorite fashion stars & shop directly from their posts. Just tap the green dots to buy what you love.

Total Equity Funding:

Undisclosed

www.projectseptember.com

 
3

Pronto

2005 GEN 1

Founders:

Jonathan Marcus ● John Foley ● Dan Marriott ●

NextGen Founders:

Graham Stanton ● Tom Cortese ● Jonathan Marcus ● John Foley ●

Pronto is a comparison shopping engine that provides price comparisons for user-preferred products.

Total Equity Funding:

Undisclosed

www.pronto.com

NEXT GENERATION

3

Peloton GEN 3

3

Goodsie GEN 3

 
15

Quidsi

(Acquired by Amazon in 2010)

2005 GEN 1

Founders:

Marc Lore ● Vinit Bharara ●

NextGen Founders:

Nikki Lawrence ● Lindsey Andrews ● Jordana Kier ● Akshay Navle ● Marc Lore ● Nate Faust ● Mike Hanrahan ● Galyn Bernard ● Christina Carbonell ● Katina Mountanos ● Elizabeth Whitman ●

Quidsi is an e-commerce platform that sells baby care, household and beauty products.

Total Equity Funding:

$58,500,000

www.quidsi.com

NEXT GENERATION

15

Primary GEN 3

15

Maple GEN 3

15

Jet.com GEN 3

15

Manicube GEN 3

11131539

Minibar Delivery GEN 3

1115

Gleem & Co GEN 3

1539

LOLA GEN 3

 
40

Raden

PREVIOUS GENERATION

40

Fancy GEN 2

2015 GEN 3

Founders:

Michael Silverman ● Josh Udashkin ●

Raden is a direct-to-consumer travel brand that offers smart luggage and travel accessories.

Total Equity Funding:

$3,500,000

www.raden.com

 
38

Rebagg

PREVIOUS GENERATION

39

Rent the Runway GEN 2

2014 GEN 3

Founders:

Charles-Albert Gorra ● Erwan Delacroix ●

Rebagg purchases high-end designer handbags for cash.

Total Equity Funding:

$12,800,000

www.rebagg.com

2009 GEN 2

Founders:

Jennifer Hyman ● Jennifer Fleiss ●

NextGen Founders:

Marissa Evans Alden ● Stephanie Choi ● Lara Crystal ● Derek Guillemette ● Jordana Kier ● Catherine Gaito Yukich ● Charles-Albert Gorra ● Gabby Slome ●

Rent the Runway is an e-commerce site that allows women to rent designer apparel and accessories.

Total Equity Funding:

$174,400,000

www.renttherunway.com

NEXT GENERATION

39

Sawyer GEN 3

11131539

Minibar Delivery GEN 3

39

INTER-PRET.us GEN 3

1539

LOLA GEN 3

93339

Tulip GEN 3

38

Rebagg GEN 3

1215398

Ollie GEN 3

 

PREVIOUS GENERATION

2

Everyday Health GEN 1

2015 GEN 3

Founders:

Bo Peabody ● Jacob Lewis ●

Renzell is a media and data company covering the high-end restaurant industry with a modern, data science-driven approach to restaurant rankings.

Total Equity Funding:

Undisclosed

www.renzell.com

 
45

Resy

PREVIOUS GENERATION

45

CrowdTwist GEN 2

2014 GEN 3

Founders:

Michael Montero ● Gary Vaynerchuk ● Ben Leventhal ●

Resy builds operations software for modern restaurants, helping them to better connect with their customers.

Total Equity Funding:

$15,000,000

www.resy.com

 
35

Savored

(Acquired by Groupon in 2012)

2009 GEN 2

Founders:

Ben McKean ● Dan Leahy ●

NextGen Founders:

Ben McKean ● Andrew Wang ●

Savored is a platform that provides yield management solutions for the restaurant industry.

Total Equity Funding:

$3,750,000

www.savored.com

NEXT GENERATION

35

Hungryroot GEN 3

35

Lunchspread GEN 3

 
39

Sawyer

PREVIOUS GENERATION

39

Rent the Runway GEN 2

2015 GEN 3

Founders:

Marissa Evans Alden ● Stephanie Choi ●

Sawyer helps parents access the best kids classes in their neighborhood.

Total Equity Funding:

$1,500,000

www.HiSawyer.com

PREVIOUS GENERATION

4

Synapse Group GEN 1

2011 GEN 3

Founders:

Michael Loeb ●

NextGen Founders:

Kimmy Scotti ●

ScriptRelief helps Americans save up to 75% on their prescriptions.

Total Equity Funding:

Undisclosed

www.scriptrelief.com

NEXT GENERATION

4

Monthly Gift GEN 3

 

(Acquired by GrubHub in 2013)

1999 GEN 1

Founders:

Andy Appelbaum ● Jason Finger ● Paul Appelbaum ●

NextGen Founders:

Sam Rosen ● Wiley Cerilli ● Andy Appelbaum ●

Seamless allows customers to order food online or via their phone from preferred restaurants.

Total Equity Funding:

$51,000,000

www.seamless.com

NEXT GENERATION

8

Domino Media Group GEN 3

8

SinglePlatform GEN 2

68

MakeSpace GEN 3

8

Good Uncle GEN 3

 

PREVIOUS GENERATION

36

HowAboutWe GEN 2

2016 GEN 3

Founders:

Brian Schechter ● Zach Lloyd ●

Selfmade Threads is a lifestyle website that also sells casual clothes and accessories for men and women.

Total Equity Funding:

Undisclosed

www.selfmadethreads.com

 

2007 GEN 2

Founders:

Robert Schouwenburg ● Marleen Vogelaar ● Peter Weijmarshausen ●

NextGen Founders:

Marleen Vogelaar ● Kegan Schouwenburg ●

Shapeways is the world’s leading 3D printing service, marketplace and community enabling anyone to bring amazing products to life.

Total Equity Funding:

$76,300,000

www.shapeways.com

NEXT GENERATION

29

SOLS GEN 3

29

Ziel GEN 3

 
10

Shazam

2000 GEN 1

Founders:

Avery Wang ● Dhiraj Mukherjee ● Philip Inghelbrecht ● Chris Barton ●

NextGen Founders:

Aaron Kaufman ●

The Shazam app connects people to the music, TV shows and ads they love.

Total Equity Funding:

$143,500,000

www.shazam.com

NEXT GENERATION

912

KidPass GEN 3

 

(Acquired by CX Act in 2014)

PREVIOUS GENERATION

37

Lot18 GEN 2

2013 GEN 3

Founders:

Erik Steigler ● Adam Gotterer ●

NextGen Founders:

Erik Steigler ●

Shopalytic provides advanced analytics and actionable insights for small- and mid-sized e-commerce merchants.

Total Equity Funding:

$40,000

www.shopalytic.com

NEXT GENERATION

37

Penrose Hill GEN 3

 

(Acquired by Constant Contact 2012)

PREVIOUS GENERATION

8

Seamless GEN 1

2010 GEN 2

Founders:

Wiley Cerilli ●

NextGen Founders:

Danit Zamir ● Randy Jimenez ● Adam Liebman ● Wiley Cerilli ● Matt Doumar ●

SinglePlatform enables local businesses to publish information about their products, services and menus across social media platforms.

Total Equity Funding:

$4,450,000

www.singleplatform.com

NEXT GENERATION

8

Good Uncle GEN 3

8

Squad GEN 3

1215398

Ollie GEN 3

824

Bloomerent GEN 3

 
24 34

Skillshare

PREVIOUS GENERATION

24

OMGPOP GEN 2

34

Behance GEN 2

2010 GEN 3

Founders:

Malcolm Ong ● Michael Karnjanaprakorn ●

Skillshare is a learning community for creators.

Total Equity Funding:

$22,750,000

www.skillshare.com

 

2006 GEN 1

Founders:

Philip James ● Mark Angelillo ●

NextGen Founders:

Philip James ●

Snooth Media is a technology-driven media company delivering wine, spirits and food content to epicurean consumers.

Total Equity Funding:

$3,300,000

www.snoothmedia.com

NEXT GENERATION

37

Lot18 GEN 2

37

Penrose Hill GEN 3

 
29

SOLS

(Acquired by Aetrex Worldwide in 2017)

PREVIOUS GENERATION

29

Shapeways GEN 2

2013 GEN 3

Founders:

Joel Wishkovsky ● Kegan Schouwenburg ●

NextGen Founders:

Joel Wishkovsky ● Tiffany Stone ●

SOLS is a software platform and mobile application that enables users to design and purchase customized orthotics.

Total Equity Funding:

$23,700,000

www.sols.com

NEXT GENERATION

2937

Menagerie GEN 3

29

Simple Contacts GEN 3

 
7

Splash

PREVIOUS GENERATION

7

Thrillist Media Group GEN 1

2011 GEN 3

Founders:

Ben Hindman ● Brett Boskoff ●

Splash is an event marketing platform that enables users to create event experiences.

Total Equity Funding:

$14,500,000

www.splashthat.com

 
11

Splice

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

1130

GroupMe GEN 2

2013 GEN 3

Founders:

Steve Martocci ● Matt Aimonetti ●

Splice streamlines the fragmented process of creating and sharing music, allowing musicians to focus on the creative process.

Total Equity Funding:

$7,250,000

www.splice.com

PREVIOUS GENERATION

27

Betterment GEN 2

2016 GEN 3

Founders:

Andrew Weisgall ● Patrick Burns ● Adam Langsner ●

Spruce is a title insurance and real estate settlement company based in Brooklyn, NY.

Total Equity Funding:

$4,500,000

www.spruce.co

 
8

Squad

PREVIOUS GENERATION

8

SinglePlatform GEN 2

2015 GEN 3

Founders:

Adam Liebman ●

Grab your squad, swipe on other squads, and hang out if you match!

Total Equity Funding:

$1,700,000

www.getsquad.co

 
28

Stamped

(Acquired by Yahoo in 2012)

2011 GEN 3

Founders:

Bart Stein ● Kevin Palms ● Robby Stein ●

NextGen Founders:

Bart Stein ●

Stamped is a mobile application that enables users to record and share their favorite things, including restaurants, books, movies, music and more.

Total Equity Funding:

$3,000,000

www.stamped.com

NEXT GENERATION

28

Sup GEN 3

 
38

Sunrise

(Acquired by Microsoft in 2015)

PREVIOUS GENERATION

38

Foursquare GEN 2

2012 GEN 3

Founders:

Jeremy Le Van ● Pierre Valade ●

Sunrise is a free calendar app specifically designed to make your life easier.

Total Equity Funding:

$8,220,000

www.sunrise.am

 
28

Sup

PREVIOUS GENERATION

28

Stamped GEN 3

28

MileWise GEN 2

2014 GEN 3

Founders:

Bart Stein ● Nick Meyer ●

Sup lets you explore the world through live video.

Total Equity Funding:

Undisclosed

www.appscrip.com/whatsapp-clone-wechat-clone-script

PREVIOUS GENERATION

2

Everyday Health GEN 1

2015 GEN 3

Founders:

Michael Keriakos ●

Surface Hotels is a curated travel platform in partnership with media brands, which simplifies the booking experience for consumers.

Total Equity Funding:

Undisclosed

www.surfacehotels.com

 

(Acquired by Time Warner)

1991 GEN 1

Founders:

Michael Loeb ● Jay Walker ●

NextGen Founders:

Michael Loeb ● Jay Walker ●

Synapse Group creates marketing programs to help some of the world’s largest consumer brands achieve their business objectives.

Total Equity Funding:

Undisclosed

www.synapsegroupinc.com

NEXT GENERATION

4

ScriptRelief GEN 3

4

Priceline.com GEN 1

2006 GEN 2

Founders:

Paul Edelman ●

NextGen Founders:

Scott Carleton ●

Teachers Pay Teachers is an open marketplace where teachers share, sell and buy original educational resources.

Total Equity Funding:

Undisclosed

www.teacherspayteachers.com/About-Us

NEXT GENERATION

22

Artsicle GEN 2

 

PREVIOUS GENERATION

17

BustedTees GEN 1

2013 GEN 3

Founders:

Adam Schwartz ● Josh Abramson ●

TeePublic is a platform to discover art and apparel made by a global community of independent designers.

Total Equity Funding:

Undisclosed

www.teepublic.com

2004 GEN 1

Founders:

Adam Rich ● Ben Lerer ●

NextGen Founders:

Ben Hindman ● T. Luke Sherwin ● Jess Williams ●

Thrillist Media Group is a content and commerce lifestyle platform for men.

Total Equity Funding:

$54,000,000

www.thrillist.com

NEXT GENERATION

7

Splash GEN 3

7

Casper GEN 3

731

Communal Creative GEN 3

 
11

Timehop

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

2010 GEN 3

Founders:

Benny Wong ● Jonathan Wegener ●

Timehop is your throwback thursday for every day of the week. It aggregates your historical content and presents it one day at a time.

Total Equity Funding:

$14,120,000

www.timehop.com

 

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

2013 GEN 3

Founders:

Drew McElroy ● Jonathan Salama ●

On-demand mobile app + SaaS marketplace for manufacturers & distributors. A truck driver network shipping full truckload freight across U.S.

Total Equity Funding:

$36,500,000

www.transfix.io

PREVIOUS GENERATION

29

SOLS GEN 3

2015 GEN 3

Founders:

Joel Wishkovsky ● Ryan Quigley ●

Simple Contacts provides a standard ophthalmology test verified by a licensed ophthalmologist and a prescription of new contact lenses.

Total Equity Funding:

$10,000,000

www.simplecontacts.com

 
9 33 39

Tulip

PREVIOUS GENERATION

927

ClassPass GEN 3

39

Rent the Runway GEN 2

33

BaubleBar GEN 2

2015 GEN 3

Founders:

Sanjiv Sanghavi ● Catherine Gaito Yukich ●

A direct-to-consumer oral care company that delivers products to customers every month.

Total Equity Funding:

Undisclosed

www.tulipclean.com

 
30

Tumblr

(Acquired by Yahoo in 2013)

2007 GEN 2

Founders:

David Karp ●

NextGen Founders:

Jared Hecht ●

Tumblr is a microblogging platform and social networking website that enables users to post multimedia and other content to a short-form blog.

Total Equity Funding:

$125,250,000

www.tumblr.com

NEXT GENERATION

1130

GroupMe GEN 2

1130

Fundera GEN 3

 

PREVIOUS GENERATION

37

Lot18 GEN 2

2014 GEN 3

Founders:

Shaun Springer ●

NextGen Founders:

Harlan Milkove ●

Twist Home is a next-generation home automation company that creates easy-to-use plug-and-play devices.

Total Equity Funding:

$3,740,000

www.hellotwist.com

NEXT GENERATION

2937

Menagerie GEN 3

PREVIOUS GENERATION

32

Harry’s GEN 3

2016 GEN 3

Founders:

Benjamin Cogan ● Jesse Horwitz ●

Hubble is the first brand of contact lenses sold directly to consumers through an e-commerce, subscription-only model.

Total Equity Funding:

$23,700,000

www.hubblecontacts.com

 

(Acquired by Veronis Suhler Stevenson in 2007)

1996 GEN 1

Founders:

Samer Hamadeh ● Sam Hamadeh ● Mark Oldman ● Jeff Sherwood ●

NextGen Founders:

Samer Hamadeh ●

Vault.com is a source of employer and university rankings, ratings and reconnaissance for highly credentialed candidates.

Total Equity Funding:

$9,000,000

www.vault.com

NEXT GENERATION

1

Zeel GEN 2

 
11

Vaunte

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

2012 GEN 3

Founders:

Leah Park ● Christian Leone ● Andrew Shin ●

NextGen Founders:

Leah Park ●

Vaunte is a social commerce site enabling people to shop and stalk fashion closets of socialites, stylists, editors, models and celebrities.

Total Equity Funding:

$2,220,000

www.vaunte.com

NEXT GENERATION

11

Project September GEN 3

 
24

Venmo

(Acquired by Braintree 2012)

PREVIOUS GENERATION

24

OMGPOP GEN 2

2009 GEN 2

Founders:

Iqram Magdon-Ismail ● Andrew Kortina ●

NextGen Founders:

Peyton Sherwood ● Mike Dudas ● Chris Maddern ●

Venmo offers an app that allows users to share and make payments with friends for a variety of services from.

Total Equity Funding:

1,200,000

www.venmo.com

NEXT GENERATION

24

Button GEN 3

24

Bond Street GEN 3

 
11 5

Vine

(Acquired by Twitter in 2012)

PREVIOUS GENERATION

115

Jetsetter GEN 2

2012 GEN 3

Founders:

Dom Hofmann ● Colin Kroll ● Rus Yusupov ●

Vine is an online platform that enables users to create short looping video clips for friends and family.

Total Equity Funding:

Undisclosed

www.vine.co

 
37

Viyet

PREVIOUS GENERATION

37

Lot18 GEN 2

2012 GEN 3

Founders:

Elizabeth Brown ● Rachel Rodin ● Louise Youngson ●

Viyet is New York City’s first online, high-end furniture consignment marketplace.

Total Equity Funding:

$6,000,000

www.viyet.com

 

2009 GEN 2

Founders:

Neil Blumenthal ● Andrew Hunt ● Dave Gilboa ● Jeffrey Raider ●

NextGen Founders:

Jeffrey Raider ● Jen Rubio ● Steph Korey ●

Warby Parker sells eyeglasses and sunglasses online and through retail shops.

Total Equity Funding:

$215,500,000

www.warbyparker.com

NEXT GENERATION

32

Away GEN 3

32

Harry’s GEN 3

 
14

WebMD

(Went public in 2005, Acquired by KKR in 2017)

1996 GEN 1

Founders:

James H. Clark ● Pavan Nigam ●

NextGen Founders:

Webster Ross ●

WebMD provides health information to consumers and healthcare professionals.

Total Equity Funding:

$14,000,000

www.webmd.com

NEXT GENERATION

411114

Zipdrug GEN 3

 
1

Zeel

PREVIOUS GENERATION

1

Vault.com GEN 1

2010 GEN 2

Founders:

Samer Hamadeh ●

NextGen Founders:

Namik Abdulzade ●

Zeel delivers on-demand massage from vetted therapists.

Total Equity Funding:

$13,200,000

www.zeel.com

NEXT GENERATION

119

Bounce Exchange GEN 2

 
29

Ziel

PREVIOUS GENERATION

29

Shapeways GEN 2

2015 GEN 3

Founders:

Marleen Vogelaar ●

Ziel is a retail platform for leaders of health and wellness communities to create and sell custom performance wear.

Total Equity Funding:

$100,000

www.zielwear.com

 
41 11 14

Zipdrug

PREVIOUS GENERATION

11

DoubleClick GEN 1

41

Handy GEN 3

14

WebMD GEN 1

2015 GEN 3

Founders:

Stu Libby ● Webster Ross ● Kyro Beshay ●

Zipdrug is an app that allows patients to order prescriptions via home delivery with a few clicks.

Total Equity Funding:

$2,600,000

www.zipdrug.com

 
21

Zocdoc

2007 GEN 2

Founders:

Oliver Kharraz ● Nick Ganju ● Cyrus Massoumi ●

NextGen Founders:

Katie Ghelli ●

Zocdoc is an online marketplace that enables patients to find in-network doctors, book appointments, complete paperwork and read reviews of physicians.

Total Equity Funding:

$223,000,000

www.zocdoc.com

NEXT GENERATION

92127

MealPal GEN 3

 
11 42

Zola

PREVIOUS GENERATION

116

Gilt Groupe GEN 2

42

Chloe + Isabel GEN 3

11

DoubleClick GEN 1

2013 GEN 3

Founders:

Kevin Ryan ● Shan-Lyn Ma ● Nobu Nakaguchi ● Felix Lung ●

Zola is an innovative Wedding Registry that is transforming how couples and guests share, buy, and ship wedding gifts.

Total Equity Funding:

$40,850,000

www.zola.com

 

(Went public in 2012)

2010 GEN 2

Founders:

Jon Oringer ●

NextGen Founders:

Matthew Smith ●

Shutterstock offers an online platform that enables its users to find and buy images, vectors, videos, and music.

Total Equity Funding:

Undisclosed

www.shutterstock.com

NEXT GENERATION

11

Workframe GEN 3